Business to business social media – does it work?
I was at a CIM event in Cambridge recently and got talking to a marketing person from a small gas testing company who wanted to explore how she could use the company website to generate more interest...
View ArticleCustomer Relationship Mmm
If I had a pound each time that someone has asked me "what is CRM?", I'd be on the beach in Malibu right now. And for everyone you meet, each person seems to have a different idea of what this CRM...
View ArticleEmployees are customers too – and they love a bit of social media at work
Whether it’s taking a sneaky peak at Facebook during work or looking at Twitter for ‘work purposes’, the lines are blurring between business and pleasure. But business has much to learn from the trends...
View ArticleCEO and social media: the external conundrum
Getting consumers to part with their hard-earned cash has never been more difficult. Not just because of the economy, but because consumers are better informed than ever before. Blogs, forums, videos...
View ArticleThe customer experience in a multi-channel world
A recent claim by Gartner got me thinking. The analyst group states that Social CRM application spending will grow at a faster rate than traditional CRM. But as businesses become increasingly enamoured...
View ArticleDon’t miss out on the dot brand revolution…
Roland LaPlante, chief marketing officer, Afilias: Soon we’ll be witness to a “dot Brand” new revolution on the Internet. Dot Brand represents a historic change where any organisation can acquire and...
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